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NOTICEBOARD
ALAN (AL) BANNON It is with immense sadness that we announce the Line of Duty death of our friend and colleague Al Bannon on 7th April 2010. Al was an original member of the Technical Rescue Unit upon who's work this magazine was founded. He was a wholetime firefighter with Hampshire Fire & Rescue Service (UK) and died along with colleague James Shears while tackling a blaze in a high rise block of flats in Southampton. He will be hugely missed by all of us and our heartfelt condolensces go out to Al's wife Charlotte, daughter Abi, Lin and Keith, Mum & Dad and all family and friends.

NOTICEBOARD

ALAN (AL)
BANNON
It is with immense sadness
that we announce the Line
of Duty death of our friend
and colleague Al Bannon
on 7th April 2010.
Al was an original member of
the Technical Rescue Unit
upon who's work this
magazine was founded.
He was a wholetime
firefighter with Hampshire
Fire & Rescue Service (UK)
and died along with colleague
James Shears while tackling
a blaze in a high rise block
of flats in Southampton.
He will be hugely missed by
all of us and our heartfelt
condolensces go out to Al's
wife Charlotte, daughter Abi,
Lin and Keith, Mum & Dad
and all family and friends.

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BACKGROUND to TRm

Technical Rescue magazine (TRm) has been the world’s leading Rescue title since its launch 17 years ago. It is a full colour, high quality ‘glossy’ with a high editorial to advertising ratio and is owned, written, edited and peer reviewed by operational rescue services personnel. The magazine is read in 53 countries by SAR personnel seeking to remain current in recent advances and trends in rescue technology.

Editor Ade Scott has been a professional rope specialist and operational rescuer for over 23 years, 9 of these as Head of Operations – Technical Rescue Unit. This Fire Service coordinated Unit pioneered multi-discipline rescue in the UK and remained the UK’s only such agency until the events of 9.11 catapulted technical rescue as a discipline into the mainstream. Unit personnel continue to provide training, testing and trialing of equipment for the magazine and Ade remains an operational rescuer and consultant to various government and media agencies. His work on TRm is supported by an experienced team comprising full-time firefighters, coastguards, paramedics, doctors and water rescuers from the UK as well as hugely talented US rescue professionals: Reed Thorne is TRm’s Rope Rescue Editor while Ben Waller takes over the reigns from our sadly missed US Editor and water rescue guru the late Jim Segerstrom. Our prestigious North American team is completed with Lee Lang from SAR, Sean Johnson of Fresno Fire Dept, Greg Churchman ex-Regina Fire Dept and Cptn Ivan Hansen our Canadian Editor. Elsewhere we have Len Batley of South Australia Fire Service, Mine’s Rescue’s Brian Robinson (Wales) and Dr Stewart Boyd on the frontline in South Africa.

READERSHIP Profile

TRm is not a topical-political magazine - it focuses on equipment and techniques in a hands-on, instructional way and is therefore a retained reference source. It has an exceptionally high readership - typically 6-22 persons per copy equating to a readership of 36,000 - 220,000 per edition.

30% FIRE-RESCUE
7% DEDICATED MEDICAL
28% MOUNTAIN/CAVE/SAR
26% AQUATIC& COASTGUARD
9% POLICE & TACTICAL

DEMOGRAPHICs DISTRIBUTION Profile

TRm’s primary market is the UK and USA/Canada with Europe & Australasia providing the next largest proportion for editorial consideration. Circulation figures vary depending on special events 42 went to 10,000, 54 went to 7000 but the average is currently 6000. It is our aim to increase mailings by 30% through 2010.

51% UK & EUROPE
34% USA & CANADA
12% AUSTRALASIA
3% REST OF THE WORLD

NEW Website

TRm launched its new website at the end of 2009. The website provides a cleaner interface with users and enhanced capabilities for searching. The website provides the ability to provide enhanced traffic monitoring that can be provided to advertsiers upon request to allow easier measurement of ROI for your investment.

For Specific Deadlines and Editorial Content please download the 2010 Media Kit. (Return to Top to download)

ADVERTISEMENTS

4-page Centre Spread Pullout	£3000 /$4500	275 x 420mm spread + 2 Pages
Double Page Spread Full Bleed	£1600 /$2500	275 x 420mm to page edge
Full Page	£1000/$1500	245 x 180mm to margins
Full Page - Full Bleed	£1000/$1500	275 x 210mm to page edge
Half Page Vertical	£600/$1000	245 x 88mm to margins
Half Page Horizontal	£600/$1000	120 x 180mm to margins
Half Page Island	£700/$1200	180 x 120mm to margins
Quarter Page	£350/$550	120 x 88mm to margins
Trading Post (1/8 page)	£200/$300	96 x 55mm

SPECIAL POSITIONS

Inside Front Cover	£1300/$2000
Back Cover	£1500/$2400
Inside Back Cover	£1200/$2200
Inserts (starting at)	£100/$160 per 1000
Emagazine 1/8th Page Ad (url clickable link)	£100/$150
Emagazine 1/8th Page Ad x4	£300/$450
Emagazine Qtr Page Ad (url clickable link)	£200/$300
Emagazine Qtr Page Ad x4	£600/$900
Website Home Page Banner	£50/$75 per quarter (1 of 5 rotating)
Website Side Bar Banner	£30/$50. per quarter
Website Suppliers Guide (Highlighted)	FREE listings for all TRm advertisers
Website Suppliers Guide	£10/$15 per year + £5/$7.50 per additional
Website Suppliers Guide (Sponsored Listing)	£20/$30 per year + £10/$15 per additional category

AD DEADLINES (These dates are estimated dates, please contact us for specifics)

Issue 58 - January 31st, 2010
Issue 59 - April 30th, 2010
Issue 60 - July 31st, 2010
Issue 61 - October 31st, 2010

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Product Highlights

The Extractor PRO water rescue board from EXTRACTOR of California has been an industry standard for quick rescue pick ups in the surfline, rivers and other near shore situations for the past 20 years. This model, due to its size and weight, is designed for use with pwcs where a single rescue operator is available to operate the pwc, or may be used in situations where a rescue swimmer is used to assist the victim.
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For previous PRODUCT HIGHLIGHTS click HERE